Rue connects emerging brands with casual event hosts, turning everyday gatherings into organic brand pop-ups. As an online marketplace, Rue seamlessly bridges the gap between brands looking to get their products in people's hands and hosts looking for unique products to enhance their events, whether it be dinner parties, yoga classes, celebrations, or any community gathering.

Isabella grew up in the Bay Area before studying and completing a B.S. in computer science at Yale. At Yale, she attended hackathons, programmed various mobile and web apps, TA-’ed CS courses, and conducted bioinformatics research. She has previously spent a month in Tel Aviv completing a data science fellowship and four months in Berlin working at an AI fintech startup.

Before co-founding Rue, Isabella was a fintech product manager working on real-time fraud detection models. She is also a photographer and painter.

Varsha has a keen interest in new technology and its sociological ramifications. As a high school student, she would spend days and nights fabricating hunks of metal into a 120-lb robot. She graduated with a B.S. in computer science from Yale, where she organized conferences on the ethics of AI and founded a licensed open-source web app called PPETrackr.

Before co-founding Rue, Varsha was a machine learning engineer at a drug-discovery startup. She used machine learning to identify novel gene therapies for oncology and published a paper on this work at the International Conference for Learning Representations. She is also a videographer and wildlife photographer.